? H O W ?

What do I want?

What does the Advertising Industry want?

HOW CAN I GET THERE?

These are the questions I need to ask myself as the next year approaches. Somehow I need to work out a kind of correlation between what I want for myself and what the Advertising Industry is looking for. How can I achieve this? What do I need to get there?

In the lecture today is was discussed that we need be a problem solver and be mobile savey. Some how you need show EVIDENCE.

YOU ARE MORE THAN YOUR DEGREE.

What substance, proof, quality do you have?

It was also mentioned in the lecture that your employment history does not have to be in Advetising. In actual fact they want to see that kind of information. Which honestly is a huge relief for myself. A large portion of my employment history revolves around child care. Although I love children I know my future does not lie as a teacher.

My work is more than just looking after children. It is about an act. Somehow I need to control, teach and most importantly entertain. Through my four years of extreme experience I not only able to cater my energy and techniques to the varying ages but I also love what I do. What I get back from my jobs is more than I can explain.

And I know I probably sound quiet corny and over the top, but I am not lying.

Kids have an outlook on life which I hope I can always find a way to channel.

Through my part time jobs I have formed an ability to judge how people are feeling and therefore change the way I talk, react and interect with them.

For an hour and a half it is just my self and 10-30 children (I once had 40... will never do that again).

The younger children need help understanding the games and activities.

The older children need to feel like they are respected.

Controlling them can be easy. Controlling them can also be very difficult. This last weekend I had a party with ten boys with as much energy as a rocket.

They didn't talk, they yelled.

They didn't sit, they ran.

They didn't stand, they jumped.

"Only an hour and 15 minutes to go." I kept thinking.

In situations like this I like to put myself in their postion.

I remember what it was like to be a child.

Birthday parties were incredibly exciting, but also overwhelming. I had a lot of energy and wanted to dance with my friends and throw myself into everything.

When you do this you understand why people behave the way they do. Very simlar to when you recieve a brief from an agency and have to place yourself in your target audience's shoes.

These boys were just overly excited to be with their friends in a dark room, everything glowing and lights flash around their small bodies.

Completely understandable.

My technique in controlling these kids was tirering them out to the point where they had little energy left. "Crazy dancing" is what I call it. Hands in the hair, limbs thrashing everywhere we danced, sang and ran around the room.

15 minutes later we are downstairs eating lunch. It is silent as they shove chips and fairy floss into their mouths.

Mission complete.