How To Solve Your Client's Problems Volume 101 Version 291345 Chapter 145

Your job: to solve your clients problems.

Simple.

Yet not so simple. The brief is the challenge given to us. We must unravel it, delve within in and emerge with a fresh, unique and SINGLE MINDED idea.

Discussed today in the lecture was well known brand, Coke, and how they have not changed but their consumer has. The public are forever changing. Ten years ago the general public had different views on issues to what they have now. Proof of this are our parents and grandparents. Although my parents understand how I view issues, they see them in a different light. This is because of the varying catalysts within each of our lives. I have had different experiences, been surround by different people and been confronted with different opinions. Therefore, I am incredibly different in both my thinking and my impulses. When exploring target audience the assumption cannot be made that they are the same as they were last year. Research is vital in assuring reach amongst the intended individuals.

Research —> Insight —> Ideas

Do not fall into the common trap of ‘facts’, ‘cliche’ or ‘unrelated’. Be succinct - DO NOT WANTED OFF COURSE.

BE HUNGRY. Be curious. Put yourself in their shoes and NEVER stop asking questions.

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